Current location:style >>
China's booming online audio and video industry tops 1 billion users
style65People have gathered around
IntroductionChina's internet audio and video sector is experiencing explosive growth, with the user base surging ...
China's internet audio and video sector is experiencing explosive growth, with the user base surging past 1 billion for the first time, according to a new report.
Released by the China Netcasting Services Association during the 11th China Internet Audio and Video Convention in Chengdu, the report reveals that as of December 2023, internet audio and video users reached a record 1.07 billion, accounting for a staggering 98.3 percent of all internet users in China.
This dominant position is further solidified by the widening gap between internet audio and video and the second-ranked application category, instant messaging. The user base disparity grew from 1.84 million in 2022 to 14.1 million in 2023.
The report also highlights the industry's economic significance. The market size of China's online audio and video industry, encompassing long-form video, short video, live streaming, and audio, surpassed 1 trillion yuan ($138.4 billion) for the first time in 2023, reaching over 1.15 trillion yuan. Additionally, the sector boasts over 660,000 enterprises primarily focused on online audio and video businesses.
Zhou Jie, deputy secretary-general of the China Netcasting Services Association, emphasizes the industry's dual role as an economic engine and job creator within the digital economy. By the end of 2023, the number of professional online content creators in China had skyrocketed to 15.08 million, the report reveals.
The report further explores the significant contribution of short videos and live streaming to consumption, particularly when integrated with e-commerce and cultural tourism platforms. Over 70 percent of internet audio and video users make purchases after watching short video or live streaming content, with over 40 percent considering these platforms their primary shopping channel.
"The internet audio and video industry has also played a vital role in advancing the rural revitalization strategy," said Zhou. Notably, the majority of new internet audio and video users in the past two years originated from rural areas. The report details a significant user base increase in rural areas compared to urban areas: 12.6 percent and 6.8 percent year-on-year growth in 2022 and 2023, respectively, compared to urban growth of just 2.1 percent and 1.9 percent.
Hu Zhengrong, director of the Institute of Journalism and Communication at the Chinese Academy of Social Sciences, emphasizes the importance of technological advancements for the continued development of the internet audio and video sector. He identifies artificial intelligence as the key driver for future innovation.
"Intelligent internet audio and video services will unleash new quality productive forces for the development of both China's culture and economy," Hu said.
The CIAVC, China's largest national-level event dedicated to internet audio and video, this year attracted over 2,000 companies and organizations within the industry, with nearly 10,000 participants.
The event also saw the launch of the "Seeing China" Global Broadcasting campaign, aiming to share Chinese culture with a global audience. This initiative will involve broadcasting 100 audio and video works on 100 overseas mainstream media outlets and online audio-visual platforms.
Tags:
Reprint:Friends are welcome to share on the Internet, but please indicate the source of the article when reprinting it.“Earth Encounters news portal”。http://luxembourg.barryexit.org/content-36f999926.html
Related articles
Kevin Pillar gets 1,000th career hit in Angels' win at Texas
styleARLINGTON, Texas (AP) — Kevin Pillar tucked a keepsake ball into his bag from his 1,000th career hit ...
【style】
Read moreIndiana professors sue after GOP lawmakers pass law regulating faculty tenure
styleINDIANAPOLIS (AP) — Two professors are challenging an Indiana law creating new regulations on facult ...
【style】
Read moreMother of Australian surfers killed in Mexico gives moving tribute to sons
styleMEXICO CITY (AP) — The mother of two Australian surfers killed in Mexico delivered a moving tribute ...
【style】
Read more
Popular articles
- Nadal returns to Roland Garros to practice amid doubts over fitness and form
- Judge: Alabama groups can sue over threat of prosecution for helping with abortion travel
- Why going to the gym could help to stop your voice from ageing
- Mother of Australian surfers killed in Mexico gives moving tribute to sons
- Kate Hudson hits the stage to debut songs from her new album Glorious at star
- Ministers roll out a £64 million plan to help long
Latest articles
Candice Swanepoel stuns in a form
Victim of road
Transgender activists flood Utah tip line with hoax reports to block bathroom law enforcement
Electricity from clean sources reaches 30% of global total
Celebrity birthdays for the week of May 26
Stormy Daniels: Takeaways from Trump hush money trial testimony
LINKS
- US troops will complete their withdrawal from Niger by mid
- Q&A: Kevin Costner on unveiling his Western saga 'Horizon' at Cannes
- Boat collision in Canada leaves 3 dead and 5 injured, Ontario police say
- Loyd scores 25, Magbegor has double
- Jurgen Klopp signs off with a win in emotionally charged final match as Liverpool manager
- Brady Singer strikes out nine, Royals defeat A's 8
- Keller pitches 6 effective innings as the Pirates edge the Cubs 3
- Hyderabad stays in contention for 2nd place in IPL with 4
- Luton relegated from Premier League after one season
- Luton relegated from Premier League after one season